What is Psychographics - 885 Words

What is Psychographics? Psychographics is a research focused on the psychological aspect of the buying behaviour and consumer lifestyle that includes their activities, interests and opinions. The psychological factors that affect their buying decisions include motivation, perception, learning, attitudes and belief hence in order for this method to be successful, marketers must first identify the needs and wants of customers because without proper understanding, marketers will not be able to produce the correct products to offer. Thus, by identifying the needs and the wants, it helps to create a more accurate and a stronger marketing mix. Need is something that a consumer feels that is essential for them to consume or to have which awaken certain drive that directs a person’s behaviour to potentially achieve this satisfaction. Need is developed when consumers are in the state of disequilibrium and feels the urge to satisfy a need. Influences from reference groups, cultures and social class can determine the kind of products they purchase depending on how influential and cohesive these reference groups, cultures and social class are. Reference groups refer to people consumer associate with on a daily basis for example family because how children were brought up can determine how and where they spend their money or reference group can also refer to people they look up to and aspire to belong to a particular group are known as aspirational group for example the popular crowdShow MoreRelated2.What Is Psychographics?. Psychographics Is The Study1153 Words   |  5 Pages2.What is Psychographics? Psychographics is the study of personality, values, opinions, attitude, lifestyle. It can also be seen as an equivalent of the concept of culture when it is used for segmentation at a national level. Psychographics is commonly known as study of ‘lifestyle’ of consumers. It plays an important part in building consumer behaviour and helps in the promotion of those products and services which are related to items of personal care, fashion, automobiles, telephone servicesRead MoreSegmentation and Target Market Paper1094 Words   |  5 Pagesstress-free environment and ease of access when service is needed. This is what the consumers purchased decisions are determined by. When coming up with a decision on where to put a new location for the business, the information will bring about where your target market is located, for this, the demographics is an exceptional tool. Demographics give a widespread of who are your customers, where they are to be found at, and what they do. Although GEICO may have figured out their demographics groupRead MoreDemographic and Psychographic Information: Critical Aspects to Effective Marketing Communications1194 Words   |  5 PagesDemographic and psychographic information are critical to effective marketing communications. For the owner of a small clothing store, being able to understand who your customers are and how they think is essential to growing your business. We know that you do not have a large marketing budget, so the key marketing challenge is to use your limited marketing resources effectively. This memo will outline to you how demographic and psychographic information can be critical not just to reaching yourRead MoreMarketing Communications Memo1086 Words   |  5 Pageschange depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of t he psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in fast cars would be drawn to advertisements that include fast cars in the messageRead MoreThe Relationship Between Marketing And Consumer Behaviour And A Marketing Strategy Essay1390 Words   |  6 Pagesbusiness bond. Connect up as two human beings before you connect up as buyer and seller. 5. All marketing has two messages — the stated message and the metamessage. The stated message is what you say. The metamessage, often stronger than the stated message, is what your marketing looks like, feels like, where it appears, what size it is, and how professional it appears. 6. If you’re interested in increasing your share of market, the way to do it is to first increase your share of mind. If you go only forRead MoreIntegrated Marketing Memo1290 Words   |  6 Pagesplan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic data collected. This plan’s goal will be to ensure effective branding across all platforms of advertising mediaRead MoreWhat Is A Market? Essay1142 Words   |  5 PagesWhat is a Market? Again, this seems like another absurd question. However, this is another thing that will impact your business idea. The â€Å"market† in its most general sense is either â€Å"mature† or â€Å"not mature.† A market is considered to be mature when it has reached a state of equilibrium, which just means there is an absence of growth or a lack of innovation. Equilibrium can also be achieved, or can be considered a byproduct of maturity, when supply matches demand. Clearly, this state can prevailRead MoreIdentifying Market Segments And Targets1191 Words   |  5 Pagesare many different levels of market segmentation such as, geographic, demographic, psychographic, and behavioral segmentation (Kotler, Keller, 2012). The geographic segmentation used when the marketers segment the market by focusing on a specific geographic area (Thomas, 2007), demographic segmentation concentrates on gender, age, housing type, income, and the educational level (Thomas, 2007), the psychographic segmentation is studying the customers behaviors, emotions, beliefs, and lifestyle (ThomasRead MoreQuestions on Self-Reflection629 Words   |  3 PagesSelf-Reflection What personality type did you chose and what elements in your project specifically relate to that personality type and why? How did you market to the strength of your chosen psychographic? For this project, I chose a personality that would prefer to stand out from the crowd. Both the product used and the print advertisement were intended to be focused on a target market who psychographic who had outgoing personalities and did not mind attracting attention to themselves. This psychographic wouldRead MoreRed Bull Environmental Scan1129 Words   |  5 Pagesstrategies in accordance. In order to deliver value to the company and its shareholders, Red Bull’s environmental scan considers factors such as stakeholder analysis, the energy drink industry/market, competitor analysis, demographic variables, psychographic variables, and economic trends. In regard to stakeholders, Red Bull utilizes the P.E.S.T (Political, Economic, Social, and Technological) model of analysis. In regard to Political Stakeholders, the company is subject to the mandates of both domestic

O Brother Where Art Thou Essay Example For Students

O Brother Where Art Thou Essay This old time musical theatrical movie clip was an insightful blast from the past that made you cherish those days where it was inconceivable to not be a gentlemen, and it was a down right shame to be anything less then an honest women. This old time movie with a new age attitude definitely strikes the funny bone of any modern day movie watcher. The opening titles inform us that the Coen Brothers O Brother, Where Art Thou is based on Homers The Odyssey. The Coens claimed their Fargo was based on a true story, but later confided it wasnt; this time they confess they havent actually read The Odyssey. Still, theyve absorbed the spirit. Like its inspiration, this movie is one darn thing after another. The film is a Homeric journey through Mississippi during the Depressionor rather, through all of the images of that time and place that have been trickling down through pop culture ever since. There are even walk-ons for characters inspired by Babyface Nelson and the blues singer Robert Johnson, who speaks of a crossroads soul-selling rendezvous with the devil. Bluegrass music is at the heart of the film, as it was of Bonnie and Clyde, and there are images of chain gangs, sharecropper cottages, cotton fields, populist politicians, river baptisms, hobos on freight trains, patent medicines, 25-watt radio stations and Klan rallies. The movies title is lifted from Preston Sturges 1941 comedy Sullivans Travels (it was the uplifting movie the hero wanted to make to redeem himself), and from Homer we get a Cyclops, sirens bathing on rocks, a hero named Ulysses, and his wife Penny, which is no doubt short for Penelope. If these elements dont exactly add up, maybe theyre not intended to. Homers epic grew out of the tales of many storytellers who went before; their episodes were timed and intended for a nights recitation. Quite possibly no one before Homer saw the developing work as a whole. In the same spirit, O Brother contains sequences that are wonderful in themselveslovely short filmsbut the movie never really shapes itself into a whole. (Ebert, par 2) This movie takes place in some unknown po -dunk country boy town in Mississippi, where only chain gangs and old Ford model   roamed the long dirt roads. The film begins with the three main characters: Ulysses Everett McGill (George Clooney), Pete Hogwallop (John Turturro), and Delmar ODonnel (Tim Blake Nelson) escaping from their chain gang crew in the middle of nowhere. As these hardened idiotic criminals embark on their treasure seeking journey, they quickly find that their old foolish ways of lying, cheating, and stealing is no way to live if youre trying to be a proper gentleman. With the hopes of striking it rich and starting a new life on the straight and narrow path, these three men run into some pretty interesting characters along the way. One of the first characters we meet on these dysfunctional newly found brothers journey is the blind profit. He is particularly important because he informs these men, that the treasure theyre seeking will not be found and they will be getting something they never expected. But this is of little concern for our heroic idiots because, after all, this new fortune message came from a blind black man ridding a hand car, checking the train tracks. This is also where you first see the group somewhat unknowingly elect Ulysses as the leader, the reason hes elected is possibly due to his outspokenness, and wordy explanations that only confuse the other two blubbering idiots. The leader of the trio, Everett Ulysses McGill fancies himself as the brains of the outfit. Vanity may be the reason Everett sleeps with a hair net on to keep his pomaded locks in place, but you wouldnt be surprised to learn he thought it helped contain his bursting brain. In the vast scheme of things, though, Everett is only a few bricks closer to a full load than his cohorts, Pete who has a hair-trigger temper, and sweet, simpleminded Delmar. (Taylor, par 2) As our newly found chained companions embark further into their journey the long arm of the law tries catches up with them. .u62dabff80776db00c75bd949ffeca219 , .u62dabff80776db00c75bd949ffeca219 .postImageUrl , .u62dabff80776db00c75bd949ffeca219 .centered-text-area { min-height: 80px; position: relative; } .u62dabff80776db00c75bd949ffeca219 , .u62dabff80776db00c75bd949ffeca219:hover , .u62dabff80776db00c75bd949ffeca219:visited , .u62dabff80776db00c75bd949ffeca219:active { border:0!important; } .u62dabff80776db00c75bd949ffeca219 .clearfix:after { content: ""; display: table; clear: both; } .u62dabff80776db00c75bd949ffeca219 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u62dabff80776db00c75bd949ffeca219:active , .u62dabff80776db00c75bd949ffeca219:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u62dabff80776db00c75bd949ffeca219 .centered-text-area { width: 100%; position: relative ; } .u62dabff80776db00c75bd949ffeca219 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u62dabff80776db00c75bd949ffeca219 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u62dabff80776db00c75bd949ffeca219 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u62dabff80776db00c75bd949ffeca219:hover .ctaButton { background-color: #34495E!important; } .u62dabff80776db00c75bd949ffeca219 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u62dabff80776db00c75bd949ffeca219 .u62dabff80776db00c75bd949ffeca219-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u62dabff80776db00c75bd949ffeca219:after { content: ""; display: block; clear: both; } READ: Film Review - Dear White People EssayHere is where you meet the leader of the inmates chain gang, his stoic like expressions and inferior position gives you the sense that he believes he is in a godlike position. Luckily for our heroes, they continuously escape his clutches safely and their battle for the treasure continues. Our next character introduction takes place at the cross roads on a lonely dirt road, here is where you meet a colored boy by the name of Tommy, who sold his soul to the devil for the gift of guitar playing. The introduction of Tommy is really the first glimpse where you hear these backyard country boys sing; they have the voice of angles and they form a musical group called the Soggy Bottom Boys. This music group sings with a melody that gently touches your heart and speaks to your soul. Unbeknownst to our characters this newly formed group is really a treasure that will pay off big in the end. One of the biggest turning points in the movie is when all the characters are in the woods and a multitude of Jesus believers join together for a good old fashion baptism. This scene is particularly important because here is where Pete and Delmar miraculously change their ways, for they have been saved by the grace of God. This scene makes most movie watchers get the feeling of a religious based movie. After this point if you pay close attention to the symbolism you can directly relate everything in the movie to a religious aspect, everything from the butterflies that continuously surround Delmar to Ulysses seven daughters, and in the end the flood that washes everything away. As atypical as any movie currently available in a theater, O Brother, Where Art Thou? Offers musical numbers, car chases, shootouts, magical realism, natural disasters, and more Dapper Dan hair care product than anyone could possibly want. The film has its share of standout sequences. The best of these involve John Goodman as Big Dan, a one-eyed Bible Salesman who cant stop talking. Then theres a scene where the trio steals a pie from a windowsill and leaves behind money to pay for their theft. And theres an encounter with three sirens which results in an alarming transformation for one of the protagonists. As fun as O Brother, Where Art Thou can be, it has an overlong, dragged-out feel. In essence, there seems to be less material than a 105-minute feature can support. And, as is often the case in Coen Brothers movies, there is minimal character development. We learn a little bit about Ulysses, but almost nothing about anyone else. In large part, were willing to stick with these three individuals because the actors playing them did a good job. Clooney radiates charisma as he slides into character. John Turturro and Tim Blake Nelson are both effective foils, and the entire supporting cast (which includes Coen veterans like Goodman and Holly Hunter) falls into place. (Berardinelli, par. 3) Some of the tougher movies critics like James Berardinelli (writer for ReelViews) says, At their best, the Coens have the ability to make viewers squirm in their seats, let loose with uncontrolled bursts of laughter, or both. Unfortunately, O Brother, Where Art Thou does none of these things. Its inarguably offbeat and moderately entertaining, but theres nothing remarkable or memorable about this motion picture. The movie will undoubtedly resonate with some audience members, but Im not one of them. (par. 3) Despite the negative reflection by some of its movie critics, O Brother Where Art Thou is probably one that will go into my own classic archive, as being one of the funniest movies ever made. Being an everyday film loving American, I have to be honest and say that I didnt get the symbolic relation to the movie The Odyssey, but I would suggest that anyone interested in a movie with cheep laughs and quirky humor make the time to see this film. .u4c064172dc804e0bebffa3201fb566e9 , .u4c064172dc804e0bebffa3201fb566e9 .postImageUrl , .u4c064172dc804e0bebffa3201fb566e9 .centered-text-area { min-height: 80px; position: relative; } .u4c064172dc804e0bebffa3201fb566e9 , .u4c064172dc804e0bebffa3201fb566e9:hover , .u4c064172dc804e0bebffa3201fb566e9:visited , .u4c064172dc804e0bebffa3201fb566e9:active { border:0!important; } .u4c064172dc804e0bebffa3201fb566e9 .clearfix:after { content: ""; display: table; clear: both; } .u4c064172dc804e0bebffa3201fb566e9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4c064172dc804e0bebffa3201fb566e9:active , .u4c064172dc804e0bebffa3201fb566e9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4c064172dc804e0bebffa3201fb566e9 .centered-text-area { width: 100%; position: relative ; } .u4c064172dc804e0bebffa3201fb566e9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4c064172dc804e0bebffa3201fb566e9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4c064172dc804e0bebffa3201fb566e9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4c064172dc804e0bebffa3201fb566e9:hover .ctaButton { background-color: #34495E!important; } .u4c064172dc804e0bebffa3201fb566e9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4c064172dc804e0bebffa3201fb566e9 .u4c064172dc804e0bebffa3201fb566e9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4c064172dc804e0bebffa3201fb566e9:after { content: ""; display: block; clear: both; } READ: The Price of Greatness is Responsibility EssayAll the characters in this movie seem to be on complete opposite ends of the spectrum. But thats possibly why the introductions of these crazy characters make this movie enjoyable for all ages. The musical songs throughout the film almost make you want to stand up in your living room and have a good old fashion ho- down. The actors development in this movie is as entertaining as any must see flick of the year. George Clooney did an especially good job in making his character come to life as did all our other characters.